Most businesses send direct mail and hope for a response. Our program changes that — we follow every prospect from the mailbox, to your website, to email, to a booked appointment.
Turn a one-time advertisement into a 6-touch sales funnel.
You know how many pieces went out — but you don't know who visited your website, who engaged, who should be followed up with, or which part of the campaign actually created an appointment.
People visit your site after receiving the mailer but leave without a trace. No name, no address, no follow-up opportunity.
A prospect visits your site, thinks about it, and never hears from you again. Without retargeting, you've lost them forever.
One mail drop, no follow-up data. You can't optimize what you can't measure — and most mail campaigns produce no useful data.
Research shows it takes 7+ touchpoints to convert. A single mailer rarely closes the deal — the follow-up system is where appointments are won.
Our program works alongside your existing mail campaign. No switching vendors, no complicated setup — just a complete retargeting system layered on top of what you're already doing.
We send your mail campaign to your target audience — homeowners, prospects, or any list you choose.
→ Reaches the right peopleA pixel captures activity when recipients visit your website after receiving the mailer.
→ Shows who engagedWe match visitors to their name, address, email, and consumer profile when available — turning anonymous traffic into real prospect data.
→ Turns visitors into leadsMatched visitors automatically receive a follow-up digital postcard email, keeping your brand in front of people who already showed interest.
→ Re-engages warm prospectsWe send a second physical mail piece to prospects who engaged online or opened emails — adding another physical touchpoint to increase conversion.
→ Adds a second physical touchpointYou get a real-time dashboard showing website visits, match rate, email activity, follow-up mail, and booked appointments — all in one place.
→ See exactly what's workingInstead of guessing whether the campaign worked, log into a live dashboard that shows you who engaged, who was identified, who opened emails, who received follow-up mail, and who booked.
See the full picture — every stage from mail sent to appointment booked, with live counts at each step.
| Name | Address | Visits | Last Seen | Status | |
|---|---|---|---|---|---|
| James Harmon | 412 Oak St, Houston TX | j.harmon@gmail.com | 3 | 2 days ago | Appointment |
| Lisa Chen | 88 Maple Ave, Dallas TX | lisa.chen@yahoo.com | 2 | 4 days ago | Email Sent |
| Robert Patel | 1901 Ridge Rd, Phoenix AZ | r.patel@outlook.com | 5 | 1 day ago | Follow-up Mail |
| Karen Williams | 230 Birch Ln, Atlanta GA | k.williams@gmail.com | 1 | 6 days ago | Email Sent |
| Tom Nguyen | 775 Cedar Dr, Denver CO | tnguyen@hotmail.com | 4 | Today | Appointment |
| Sarah Mitchell | 1044 Elm St, Houston TX | s.mitchell@gmail.com | 2 | 3 days ago | Follow-up Mail |
Showing 6 of 423 matched profiles
FAQ
It is a program that turns a direct mail campaign into a measurable appointment-generation system. Instead of sending mail and hoping for a response, Direct Advantage Mail follows each prospect from the mailbox to your website, to email, and through to a booked appointment — connecting the mail drop to the outcomes it produces.
Identity resolution is the step that matches anonymous website visitors to a name and mailing address. When someone visits your site after receiving your mail, Direct Advantage Mail links that anonymous visit to a real person, so the prospect can be followed up with by email and postal mail instead of being lost.
The funnel moves a prospect through connected stages: a Solo Mail campaign goes out, website visitor tracking sees who responds online, identity resolution matches those visitors to a name and address, email retargeting and follow-up postal mail re-engage them, and live dashboard reporting tracks it all — carrying the prospect from the mailbox to your website to email to a booked appointment.
After the initial Solo Mail drop, Direct Advantage Mail re-engages prospects with email retargeting and follow-up postal mail. Website visitors who are matched through identity resolution receive continued outreach across both email and mail, keeping your offer in front of them on the way to a booked appointment.
Yes. The retargeting program layers onto a direct mail campaign — it is built to sit on top of the mail you are already sending with Direct Advantage Mail, adding website visitor tracking, identity resolution, and multi-channel follow-up rather than replacing your mail.
Direct Advantage Mail provides live dashboard reporting so you can follow the funnel as it happens — from the Solo Mail campaign through website visitors, matched identities, email retargeting, and follow-up mail, to booked appointments. It gives you a measurable view of how the campaign is moving prospects toward an appointment.
Turn every campaign into a trackable, multi-touch sales funnel that follows prospects all the way to a booked appointment.
Add Retargeting to My Campaign →