Regional Magazine Program
Own the mailbox in Connecticut and Westchester.
A premium shared-mail magazine reaching over 1,025,000 homes across the region, mailed 10 times a year. Stay visible in the communities that matter most through sustained, repeated in-home presence.
Scroll to line up the formats
875,000+ homes in Connecticut
150,000+ in Westchester County, NY
1,025,000+
Homes Reached
10×
Mailed Per Year
9+
Format Options
Insert Types
Download Insert Spec SheetMagazine inserts · PDF
Nine formats. One premium shared-mail environment.
Match the format to the message, from a compact postcard to a full outer wrap. Hover or tap any piece to see how it works.
Coverage Maps
2026 magazine & insert zone maps.
Detailed zone-by-zone coverage for Connecticut and Westchester County, with mailing schedule and ZIP code breakdowns.
Connecticut
Direct Advantage Magazine — Connecticut
875,000Homes
35Zones
10×/ year
Each zone covers 25,000 homes. Includes the 2026 mailing schedule and ZIP-code-level breakdowns. Inserts and wraps can run as sub-zones for tighter targeting.
Westchester
Direct Advantage Magazine — Westchester
150,000Homes
6Zones
10×/ year
Zones 36–41 across Westchester County. 25,000 homes per zone. Inserts, wraps, and DALs can be split into smaller sub-zones for hyper-local targeting.
Google Reviews
What advertisers and readers say.
Real reviews from the local businesses that advertise in the magazine, and the households that read it.
$600K+
In added sales
On the advice of a friend I contacted Direct Advantage to start advertising for a long standing business… We have brought in over 600k in additional sales from advertising in the magazine. Would recommend to any new or existing business to kick start some sales.
Lauren O’Rourke · Magazine advertiser
I used Direct Advantage to promote both my pizzeria and yogurt shop - it was the highest performing advertising avenue we used. We participated in their services for several years and the new owners continue to do so! Once we found out they could mail menus for us it was a game changer. So much more cost effective than doing EDDM!
I absolutely love Direct Advantage! I have been advertising with them for almost 3 years and so far it’s worth every penny. Nothing compared to Valpak or any other company out there. The size and quality of the magazine is perfect… I went from advertising half of a page to full page this year.
When Sue suggested I try the Direct Advantage Magazine I was hesitant. I had spent ad dollars on so many promises of success to be later disappointed. I am thrilled to report that your magazine is consistently performing as you promised!… A very good return on investment. Thank you for helping to grow the customer base at Wave Car Wash II and III LLC.
Our rep Whitney is the best!… The ads look tremendous and the phone has been ringing for business opportunities due to the ad with Direct Advantage.
Direct mail can be such a powerful tool when it’s done right - and Whitney knows exactly how to help businesses stand out and generate response… I’m grateful for our partnership over the years and wouldn’t hesitate to recommend Direct Advantage to any business looking to make a real impact with their marketing.
I always use this magazine to find contractors to do work in my house and have always had great success. We also always use the local pizza shop offers. It’s so well put together we look forward to getting it each month and seeing what’s new!
FAQ
Shared-mail magazine questions, answered.
How many homes does the magazine reach?
Direct Advantage Mail's shared-mail magazine reaches more than 1,025,000 homes across its full footprint — about 875,000 homes in Connecticut, divided into 35 mailing zones, and 150,000 homes in Westchester County, New York, across zones 36 to 41. Each zone covers 25,000 homes, and the magazine mails 10 times a year.
How much does it cost to advertise, per home?
Rates go as low as a penny per home, all-inclusive. Because the magazine is shared by multiple advertisers in each issue, the cost of reaching every household is spread across advertisers, which is what keeps the per-home rate so low.
What is a shared-mail magazine?
It is a single magazine, mailed to homes 10 times a year, that carries multiple advertisers in one issue rather than a solo mailing for a single business. Advertisers share the same high-reach distribution, which lowers the cost per home while placing each ad in a premium printed environment.
Can I advertise in just part of the coverage area?
Yes. The footprint is divided into zones of 25,000 homes each — 35 zones in Connecticut and zones 36 to 41 in Westchester County, New York. Full magazine pages run a complete 25,000-home zone, while wraps, inserts, and folding menus can be split into smaller sub-zones for tighter geographic targeting.
What types of businesses advertise in the magazine?
The magazine is popular with home services, dining and restaurants, retail, real estate, healthcare, and professional services. The shared-mail format suits any local business that wants consistent, repeated visibility across Connecticut and Westchester County.
When does my ad need to be ready?
Art-approval deadlines run roughly three to four weeks before the in-home date. Direct Advantage Mail's team can help with design and approvals ahead of each issue so your ad is finished in time for the mailing.
How often does the magazine mail?
The magazine mails 10 times a year, giving advertisers repeated presence in the same households throughout the year rather than a single one-time drop.
Stay visible. Stay remembered.
A regional magazine program built for frequency, reach, and the kind of consistent presence that drives real business results over time.
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