Send us your sales data. We match it against your campaign mailings and deliver a complete attribution report showing every conversion your mail drove — no spreadsheets, no software to learn, no guessing.
See 3–5x more attributed conversions than QR code tracking alone.
Most direct mail tracking relies on customers scanning a code or typing in a URL. Most customers don't. Here's what that means for your campaigns.
Someone gets your mailer, Googles you two weeks later, and books. QR codes and promo codes never see that. Direct Advantage Mail does.
Every campaign is an investment. Without accurate attribution, you can't tell which lists, neighborhoods, or offers are pulling their weight.
A recipient visits your site, fills out a form, or makes a purchase, but nothing ties it back to the mailer that started it. We connect the two automatically.
Exporting data into spreadsheets every month is slow, messy, and error-prone. Send us your data — we'll handle the matching, the math, and the reporting for you.
Send us your sales or CRM data. We match it against your campaign mailings and deliver a complete attribution report — campaign performance, geographic breakdowns, and trend data, all in one place. No spreadsheets. No manual reporting on your end.
See total mail sent, conversions matched, revenue generated, and cost per acquisition. Every metric updates automatically when you upload new data.
| Address | City | ZIP | Peak hail | Status |
|---|---|---|---|---|
| 7753 Sterling Rd | Naperville | 60565 | 2.50″ | Ready to canvass |
| 2718 Fox Run Dr | Downers Grove | 60515 | 2.50″ | Ready to canvass |
| 6961 Tallgrass Rd | Bolingbrook | 60440 | 2.25″ | Ready to canvass |
| 4782 Saddlebrook Way | Naperville | 60564 | 2.00″ | Ready to canvass |
| 3146 Tallgrass Ave | Downers Grove | 60516 | 2.00″ | Ready to canvass |
| 3787 Ironwood Trl | Naperville | 60565 | 2.00″ | Ready to canvass |
| 3621 Highland Ave | Plainfield | 60585 | 2.00″ | Ready to canvass |
Your latest campaign outperformed the previous quarter by 18%. Match revenue increased to $156K driven by stronger performance in the 85021 and 85281 zip codes. CPA dropped to $15.44 — your lowest in 6 months.
Phoenix metro (85021) generated 3.2x more conversions than average. Consider increasing mail volume in this area by 20–30% next quarter.
Mailers sent Tuesday–Thursday showed 24% higher match rates than weekend drops. Median days-to-convert shortened from 24 to 20 days.
Because we handle your direct mail, we already have the campaign side. You just send us the sales side — we do the rest.
As your direct mail partner, we have every address, name, and mailing date from your campaigns ready to go.
CRM export, order data, or form submissions — CSV, Excel, or direct integration. We accept whatever you have.
Every match documented with campaign, date, and geography data attached — delivered in a clear report you can act on or hand to your team.
For clients participating in campaign performance summaries with matchback attribution. Direct Advantage Mail does not share or retain client data.
5-page client data intake covering company info, data delivery method, required sales/transaction fields, expected reporting outputs, and optional manual entry sheets.
FAQ
It is a done-for-you direct mail attribution service. You send Direct Advantage Mail your sales and conversion data, and they match it against your campaign mailings to produce a report showing which conversions your direct mail actually drove — with no spreadsheets to build and no software for you to learn.
Direct Advantage Mail already has the data for the mailings they sent for you. You provide your sales or conversion records, and they match those records against the mailed households — a process called matchback — to identify which customers received your mail before they converted. The matched results become your attribution report.
Just your sales or conversion data — the records of who bought, called, or booked. Direct Advantage Mail already holds the campaign mailing data on their side, so you do not need to supply the mailing list or track anything yourself. You send the sales data; they handle the match.
No. The attribution service works alongside the direct mail you are already sending with Direct Advantage Mail. There is no new platform to log into, no software to learn, and no spreadsheets to maintain — it is fully done-for-you: you send your data and receive a finished report.
The report shows which conversions your direct mail drove, and it covers performance, trends over time, geographic penetration, and demographics. Everything is compiled by Direct Advantage Mail into a single report, so you can see how your campaigns performed and where your response is coming from.
Attribution is continuous rather than a one-time snapshot. Once your data is set up, you send Direct Advantage Mail your sales records and receive the matched conversions back in your report, on an ongoing basis, with no work on your end.
See exactly which campaigns, lists, and neighborhoods are driving real revenue.
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